Tuesday, February 07, 2012

Danger words

I am compiling a list of words which sound the warning bells. Whenever you hear someone use such words, you can tell that they have been, or would very much like to go to business school. Further assessments about their character, legitimacy of birth and suchlike might follow, but that is mostly up to you. My job is to present you with the words. Here goes.

1. Leverage: should be used in a context which involves pulleys, chains, and machinery. Not in finance. Especially not in finance. If you use it in daily conversation, chances are you might have brought on the Great Recession.

2. Incentivize, also incent: an example: "we should cherish the for-profit college model because when executed well, it can incent a much greater focus on learning outcomes." Makes sense, in a certain perverse way. Only people espousing for profits are likely to use words like "incent".

3. Synergy: a douchebag word if ever there was one. Interestingly enough, finds its roots in Greek.

4. Team Player: a circle jerker. Also one with no responsibilities and a 401k.

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